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Since its establishment in 2015, our objective at Elitewheels has been to manufacture carbon fiber wheels of the highest quality. With 32 patents and decades of combined engineering experience, we put a strong emphasis on research and development. As cycling enthusiasts, we are able to relate to fellow riders and consider how to best cater to their needs. Elitewheels employs cutting-edge manufacturing techniques to make truly innovative wheels with quality far above the industry standard.

After eight years of hard work, there are now tens of thousands of satisfied Elitewheels customers from all around the globe. We are committed to manufacturing high performance, carbon fiber bicycle wheels that are of the utmost quality, proven reliable, and can pass the strictest safety standards. Following the company’s long-term development plan, Elitewheels has been able to expand. We have been buildinga global service network since early 2022. Our wheels are now ridden by multiple top UCI Continental teams competing on the world stage in the World Championships and ProTour races.

HUMBLE BEGINNINGS

Elitewheels came from humble beginnings. The company’s founders, Tony Tong and Jack Chen, were classmates studying engineering in 2009. During that time, the carbon fiber wheel, frame, and part industry was just taking off in China. In 2013, their love for cycling inspired them to team up and create something that fellow cyclists would love and enjoy >>>
Putting Riders First

In every decision we make, the first consideration is always the needs of the riders. Elitewheels seeks to be inclusive and offer not just what is trending. We seek to provide high performance wheels that we ourselves choose to ride. For us, all rider feedback is important and is taken into consideration.

As riders ourselves, we know the importance of transparency when it comes to choosing a product. Rather than relying on outsourcing production and design, at Elitewheels we engineer and manufacture our own carbon fiber pre-preg, rims, hubs, and wheels. For this reason, we are confident in the materials used, quality, testing, and safety of our wheelsets.

Staying Humble

If there is one trap we always try to steer clear of is overconfidence. The truth is that we are always seeking to improve. While it is true that we have come a long way since our founding, we see ourselves as lifelong learners. There is always room to grow. Our aim is to always continue to improve our customer service, resources, and offerings

Providing Value
We seek to differentiate ourselves from the pack and do so in a way that provides real value to riders. Not only do we try our best to offer premium products at reasonable prices, but we also seek to incorporate new tech that truly improves performance. From replaceable carbon spokes and lightweight UNI carbon fiber, to our innovative hub designs and carbon fiber layup, we do what it takes to make wheels that are great to ride